Loyalty programs are an effective tool for attracting customers to gambling establishments. Many offline casinos offer special deals to active players, regardless of whether they win or lose.
- In the USA
- In Russia and the CIS
In the USA
In countries where casinos are legal, such as the United States, loyalty programs are widespread. The greater the competition and demand for gambling services, the more favorable the terms.
The most generous and unusual bonuses are most often offered in Las Vegas.
M Life
The M Life program is available across the entire MGM network, which includes casinos, hotels, and entertainment complexes:
- In Las Vegas: MGM Grand, Park MGM, Bellagio, Mirage, Mandalay Bay, Excalibur, Luxor, New York-New York casinos.
- In other US cities: Beau Rivage (Biloxi, Mississippi), Gold Strike (Tunica Resorts, Mississippi), Borgata (Atlantic City, New Jersey), MGM Grand Detroit (Detroit, Michigan), MGM National Harbor (Maryland), MGM Northfield Park (Northfield, Ohio), MGM Springfield (Springfield, Massachusetts), Yonkers Raceway & Empire City (Yonkers, New York).
- In Macau: MGM Cotai, MGM Macau.
How to earn points.
| Type of points | What do they give? | Conditions of receipt |
|---|---|---|
| Tier Credits | Bonus card status | $1 for non-gaming expenses in Las Vegas – 25 credits; In other cities – 8 credits; For gaming bets – depending on the specific game and casino |
| Slot Points | Exchange Express Comps | Playing slots or video poker |
| Express Comps | Exchange at MGM Resorts hotels and partner establishments (restaurants, entertainment centers) | Las Vegas offers slot machines and video poker. Mississippi and Michigan offer table games, slot machines, and video poker. |
| Holiday Gift Shoppe Points | Exchange for gift cards, free games, and souvenirs | 1 point for each Slot Point |
Depending on the accumulated Tier Credits, the bonus card is assigned one of four basic statuses. The fifth, Noir, is exclusive and provides maximum benefits and special privileges.
| Conditions | Status | ||||
|---|---|---|---|---|---|
| Sapphire | Pearl | Gold | Platinum | Noir | |
| Number of Tier Credits | 0-19 999 | 20 000-59 999 | 60 000-160 000 | 160 000-∞ | By invitation |
| Exchange for in-game bets | + | + | + | + | + |
| Discounts on accommodation and car rentals | + | + | + | + | + |
| Bonus points in slot machines | – | 10% | 20% | 30% | 40% |
| Discount on purchases | – | + | + | + | + |
| VIP access to nightclubs | – | – | + | + | + |
| Annual free cruise | – | – | – | + | + |
| Free transfer to the hotel | – | – | – | – | + |
Caesars Rewards
Caesars Entertainment offers a more comprehensive loyalty program. Like M Life, this program is available at all of its locations (more than 55 in total):
- Famous Las Vegas casinos: Caesars Palace, Flamingo, Paris, Cromwell, Planet Hollywood, The Linq, Bally’s, and Harrah’s.
- Other casinos Caesars, Bally’s, Harrah’s and Horseshoe are located in 16 US states: Nevada, New Jersey, Arizona, California, Colorado, Florida, Illinois, Indiana, Iowa, Louisiana, Maryland, Mississippi, Missouri, North Carolina, Ohio, Pennsylvania.
- Caesars Windsor casino in Canada and the British gambling company London Clubs International (LSI).
Caesars Rewards points can also be redeemed at select partner establishments, such as DoorDash, Ray-Ban, and Godiva. Here’s how to earn them:
- Play at casinos, stay at hotels, and shop at restaurants and stores where Caesars Rewards is accepted.
- 1 credit is given for every $3 spent on the lottery, $5 on slots, $100 on video poker, bingo and sports betting.
- The number of bonus points for table games depends on the average bet, type and duration of the game.
- Non-game expenses are valued at the rate of $1 – 1 point.
- 200 credits can be exchanged for $1 for betting.
| Conditions | Status | |||||
|---|---|---|---|---|---|---|
| Gold | Platinum | Diamond | Diamond Plus | Diamond Elite | Seven Stars | |
| Number of points | 0-3999 | 4000-11 999 | 12 000-19 999 | 20 000-59 999 | 60 000-124 999 | 125 000-∞ |
| Discounts on accommodation | + | + | + | + | + | + |
| Transfer points to a friend | – | + | + | + | + | + |
| Discounts on luxury rooms | – | – | + | + | + | + |
| Discounts on souvenirs | – | 15% | 20% | 20% | 20% | 25% |
| Companion Card | – | – | – | – | – | + |
High-status cardholders can enjoy time-exclusive offers, such as complimentary hotel stays worldwide, prestigious cruises, and access to exclusive events.
Thank you
A similar, but less developed system operates at The Venetian and The Palazzo casinos. It also applies not only to gambling but also to hotels, spas, and other IHG amenities.
To earn points, play and make any purchases at The Venetian and The Palazzo. The higher your status, the more favorable the terms for earning bonus points.
| Conditions | Status | ||
|---|---|---|---|
| Thank you | Gold | Platinum | |
| Number of points per dollar spent | 5 | 20 | 20 |
| Spa discount | 5% | 10% | 20% |
| Discount on a wedding ceremony at a casino | – | 10% | 15% |
| Discount on gondola tickets | – | 20% | 20% |
| Free entrance to TAO nightclub | + | + | + |
| Free transfer to the hotel | – | – | + |
Statuses in this program do not provide in-game advantages. They are focused on other entertainment and customer convenience. As players progress, they gain more benefits.
Identity
The advanced Identity loyalty system is available at another major casino-hotel, The Cosmopolitan. How to earn points:
- On slot machines – 1 point for $2.5.
- Betting on video poker – 1 for $6.
- Expenses in hotels, spas, restaurants – 5 for $1.
Credits can be spent on games and other services at a rate of 100 points = $1.
| Conditions | Status | |||
|---|---|---|---|---|
| Velvet | Sterling | Gold | Platinum | |
| Number of points | 0-3999 | 4000-19 999 | 20 000-49 999 | 50 000-∞ |
| Bonus on slot machines | – | 2x multiplier | 2x multiplier | 3x multiplier |
| Free accommodation | – | 1 night | 2 nights | from 2 nights |
| Buffet | – | + | + | + |
| Tickets for concerts and shows | – | + | + | + |
| Free parking | – | – | + | + |
| Free transfer to the hotel | – | – | – | + |
The advantage of bonuses from large retail and entertainment chains is that they operate worldwide and usually offer more significant benefits than loyalty programs offered by smaller casinos.
In Russia and the CIS
Russia can’t boast as many gambling establishments as the US or Europe, but special zones are interested in attracting customers, so loyalty programs exist almost everywhere.
Krasnaya Polyana Loyalty Club
Krasnaya Polyana operates a common bonus system for all casinos in this gambling zone. To start enjoying its benefits, you need to provide your passport and fill out a form at the reception desk. After completing this, the casino issues a basic “Guest” status card. How to earn points:
- Play poker, blackjack, baccarat, or slots at any Krasnaya Polyana establishment (Casino Sochi, Boomerang, Bonus Slots).
- The amount on the bonus card depends on the amount of bets placed.
| Card status | Total points | Bet to get 1 point | |||
|---|---|---|---|---|---|
| Slot machines | WITH | Poker | Blackjack, baccarat | ||
| Guest | 0-299 999 | 1000 RUB | 2000 RUB | 3300 RUB | 5000 RUB |
| Silver | 300 000-4 999 999 | 650 RUB | 1250 RUB | 2500 RUB | 3300 RUB |
| Gold | 5 000 000-∞ | 500 RUB | 1000 RUB | 1700 RUB | 2500 RUB |
In addition, the Krasnaya Polyana loyalty club offers two additional VIP statuses: Diamond and Premier, which are awarded on an individual basis. Cardholders at this level enjoy special privileges and maximum benefits. Basic status holders can only redeem points for a limited set of services.
| Service | Status | ||
|---|---|---|---|
| Guest | Silver | Gold | |
| Playing slot machines | + | + | + |
| Exchange for chips | – | – | + |
| Tickets for the raffle | + | + | + |
| Parking | + | + | + |
| Travel, air and train tickets, hotel accommodation | – | + | + |
Krasnaya Polyana offers a classic set of bonuses and favorable terms. However, to upgrade your card level, you need to accumulate a significant amount of bets.
Cristal Privilege Club
The Tigre de Cristal Casino in the Primorye Resort also offers a loyalty club—the Cristal Privilege Club. It offers four status levels, corresponding to the names of precious stones: Ruby, Opal, Sapphire, and Diamond (in ascending order of prestige). New customers receive a basic Ruby card.
How to earn points:
- Play tables and slots.
- The card status is reviewed every three months, taking into account bonus points earned over the past six months. If a sufficient number is not accumulated, the card level is downgraded.
- Unused points expire after six months.
| Conditions | Status | |||
|---|---|---|---|---|
| Ruby | Opal | Sapphire | Diamond | |
| Number of points | 0-4999 | 5000-14 999 | 15 000-49 999 | 50 000 |
| Exchange for games, cars, accommodation, dinner, drinks and souvenirs | + | + | + | + |
| Discount on accommodation and dinner | 10% | 20% | 30% | 40% |
| Free accommodation and dinners | – | – | + | + |
| Special offers | – | – | + | + |
Tigre de Cristal rewards loyal customers who don’t take long breaks between visits to the casino.
Other programs
While bonus offers are available at virtually every offline casino in Russia, loyalty programs are rare in Belarus, where gambling is legal throughout the country.
For example, the popular Cayman chain has a bonus club. You can register by contacting the administrator and filling out a form. New customers are issued a basic “Classic” card, which accumulates bonuses. How to earn points:
- Play in any establishment of the network.
- The status may be downgraded to basic if the client does not accumulate the required number of points within a certain period.
| Conditions | Card status | |||
|---|---|---|---|---|
| Classical | Silver | Golden | VIP | |
| Number of points | 0-1999 | From 2000 for 1 year | From 10,000 in 6 months | From 40,000 in 6 months |
| Bet to get 1 point | 10 VILLAGE | 7.5 VILLAGE | 4 VILLAGE | 2 VILLAGE |
| Validity period | Not limited | 6 months. Extended upon accumulating 3,000 points during this period. | 6 months. Extended upon accumulating 20,000 points during this period. | 3 months. Extended upon accumulation of 40,000 points during this period. |
| Free drinks | + | + | + | + |
| Special prizes | – | + | + | + |
| Cashback | – | 3-7% | 5-10% | 7-15% |
| Freezing the card | – | – | – | + |
Compared to other loyalty programs, Cayman makes it fairly easy to increase your card status and maintain it if you play regularly.
Each establishment has its own approach to implementing such systems: some focus on exclusive services, others on gaming advantages.
Each establishment has its own approach to implementing such systems: some focus on exclusive services, others on gaming advantages.
Overall, this is an excellent reward system for active customers, which is worth paying attention to when choosing a land-based casino.